World of Loop 2025/2026

Welcome to Loop, the leading luxury travel fair for German-speaking, CEE/CIS, and Nordic markets. Loop connects international luxury suppliers with top buyers, creating efficient business relationships in just a few days. Designed for maximum efficiency, Loop saves suppliers months of travel and expenses by condensing countless meetings into one premium event. It’s where professionalism meets success.

Being based in Germany this market is the ‘home turf’ of Lobster Experience (the company behind Loop) – and for you a highly profitable trade center!

Strong economy in the German-speaking market: about 2.8  million millionaires in total - The number of German millionaires is expected to grow even further. On the back of rising wages, private household demand strengthens. The political system ensures constant buying power and avoids sudden downfalls of the economy.

The desire to travel has always been extremely high among the German-speaking population. But not only do they travel a lot, they are also willing to spend their money in this segment. We love to introduce you to our exclusive and unique network! Germany remains in the Top 3 of the world’s leading tourism spenders. 

Our database for the German-speaking countries reaches a total of 26,000 contacts of travel agents, tour operators, MICE agencies, corporate clients and journalists. About 10% of these contacts can be named as true and loyal Lobster Fans & Friends.  These partners are our and thus your strong and constant supporters on whom you can count! 

The A-list of travel professionals from Germany, Austria, Switzerland (80%) - plus top-tier buyers from across Europe (20%) - are ready to meet you As our trusted and pre-approved partners, they are your way to conquer this market!

We provide you with contacts in all the important hubs - whether it´s the big urban centers or the wealthy rural regions. Major tour operators or just the right niche tour operator for your product, we are happy to connect you! From travel agency brands to independent offices, our contacts are your contacts.

What they all have in common is their active business in luxury tourism!

The A-list of MICE agents from the German-speaking and European market is waiting to meet you face to face. While private travel has always been strong among the German speaking population, MICE travel must not be overlooked. Meet 70+ decision makers with real spending power. We love to introduce you to an exclusive and unique network!

The Concept - Unlock the full potential of our Loop MICE with our unique Experience Islands. On-site, you’ll be part of a themed group. Buyers will visit your island in groups of ten for 50 minutes. You’ll have five individual meetings in each round, each lasting 10 minutes. Additionally, you’ll reconnect with all Buyers in small groups through team activities and the rotating Dine-Around concept.

To enhance your presence, each supplier will be featured in a video presentation at the start of the event, highlighting their top USP's. 

We gather the best of the best of the Nordic markets for you. They have their home in Denmark, Finland, Norway, Sweden, BeNeLux and the Baltics. They are very similar in culture and their history is intertwined. As a result, the market can be approached and addressed in a unified and efficient way.

Economies in the Nordic countries are remarkably healthy, unemployment rates are at a controllable level. Nordic companies are very loyal to their partners. Looking at wealth, there are over 1.3 million USD millionaires – and also the middleclass, even if not being millionaires, are wealthy with a large disposable income. So, the potential customer base is reaching beyond the really wealthy.

The Nordic people can surely be described as a “travelling tribe” – with a high disposable income, 5 weeks of paid vacation and a long tradition of travelling as “enabling factors”, not to forget six months long rough, cold-weather winters with little daylight.

The travel market in the Nordic countries is mature and well established, with a strong infrastrucure. Its well-developed nature means a reliable and consistent market, supported by robust aviation capacity from both national airlines and international hubs. This established foundation ensures a resilient travel sector, offering a high degree of predictability and efficiency for businesses operating within it.

We gather the A-list of buyers from 22 countries for you: Belarus, Russia, Kazakhstan, Uzbekistan, Czech Republic, Poland, Hungary, Romania, Slovakia, Bulgaria, Slovenia, Serbia, Croatia, Latvia, Lithuania, Estonia, Ukraine, Montenegro, North Macedonia and Bosnia & Herzegovina.

For Loop Beyond Borders, we are including the top CEE and CIS buyers that handle clients with high-net-worth income.

The CIS region, with 248.45 million people (3.1% of the global population), and the CEE region, with over 160 million (20% of the EU population*), are key growth drivers in outbound tourism. Both regions have experienced significant economic progress, with GDP per capita rising faster than global and EU averages. This economic growth has increased purchasing power, fueling a demand for luxury goods and high-end travel. Both the CIS and CEE regions show a strong trend toward sophisticated and premium travel experiences, presenting substantial opportunities for the outbound tourism sector. 

The success of our luxury travel fair has led us to introduce a dynamic concept - the Loop Hours CEE. With our 'all-year-round' approach, the Loop Hours CEE series presents an opportunity to expand your network beyond our fairs. You can utilize this concept to target specific cities/regions in our marketplace and raise further awareness for your product throughout the year.

With Loop Dinner CEE, the spotlight is all on YOU and YOUR PRODUCT.

At Loop Dinner CEE you are right in the center of the attention of up to 30 pre-qualified luxury buyers from the hub of your choosing. They are our devoted followers and therefore yours as well. Receive first hand information from the luxury travel market, trends and latest developments and enhance your network with valuable and selected contacts. But most importantly: have quality time to connect with all attendees!

We take care of the invitation management, location scouting and preparations and of course accompany you there. We can be as flexible as you need us to be.

Where Wellness Meets Expertise
Wellness, mindfulness, sustainability, and health have become essential elements of modern life and travel. Loop Wellbeing is the ultimate platform for connecting with 60 top international agents who are actively exploring wellness, medical health, and transformative travel - and looking to deepen their expertise in this growing field. 

This premium program offers a smart mix of networking, expert-led discussions, and immersive learning opportunities, making it the ideal space to showcase your products and treatments to the right audience.

Join Loop Wellbeing to tap into a thriving wellness market and share your expertise with a network of VIP travel designers ready to bring your vision to life.

Loop Plus takes the luxury travel industry to a new level! The revolutionary digital B2B platform for luxury tourism was developed to give the luxury travel industry the best conditions to network professionally, collaborate effectively and successfully grow their business. Loop Plus welcomes all luxury tourism players as an independent platform.

Behind Loop Plus is a global network of the best luxury tourism brands and top destinations. A unique matching system brings together the right players based on data. With Loop Plus, the best of digital and face-to-face networking has been combined to guarantee the greatest possible added value: more contacts, more presence and more business opportunities. Become part of the leading luxury travel network in Europe now!